DNS: at the heart of the Internet

It is safe to mention that without the Domain Name System (DNS), the Internet might not be as tight as it is today.

In the early days of the Internet, customers looking to have any other host in the community had to enter long and varied IP strings (for example, Google indexed IP With the growth of the web, various chains became larger and unworkable because the maximum number of customers could not permanently forget the correct sequence of random numbers.

To simplify this process, the answer focused on an advanced, fully protocol-based solution (persistent protocol) that linked each IP transaction with relatively easy handling using a common language (for example Amazon.com, U-Tube.com and Twitter). .com) which turned out to be so memorable and easy to use.

From the 1980s, a persistent registry advanced to the Domain Name System (DNS) used today: an open, dedicated device, and expanding as customers, businesses, Internet service providers (ISP) and domain names appear in the community. Ease of use and scalability became a goal, as cyber security and malware attacks were already unknown, DNS protection was no longer a priority.

DNS can be very powerful and works in conjunction with search activity history. Internet customers trust that after submitting the URL or processing the email, they will be linked to the appropriate Internet site or email inbox. Many business companies have developed logo technologies that are based mainly on this ability to be able to use the Internet to expand more customers and increase sales/income. Most of these companies followed the extension a.com or the Internet. Federal authorities followed the extension a.gov or .mil.

Implications for the DNS brand

DNS capability has opened up the global brand on the Internet. Common names did not become unusual producers (such as Google, Bing, Amazon, E-Bay), and effective technologies for online market producers were developed.

A brand new advertising approach is referred to as Advanced Search Engine Marketing (SEM) in which keywords are searched for and ranked on top search pages in a major industry. The first layout on the home page of the receiving search engine gave a bonus to a larger company instead of the competition.

Google has become a billion dollar problem with the help of the increasing use of algorithms that have enabled powerful and effective keywords. Mainly, fully supported web-based purchases aided by the use of smooth and informative keywords now account for 20-30% of all retail trades and the share of the entire web-based e-commerce market continues to enjoy solid growth. DNS is a vital part of this success. But with the increase in the number of visitors on the Internet, the entire Internet has become vulnerable to cyber attacks. An adequate portion of this vulnerability could be attributed to an inherent vulnerability in DNS.

DNS is inherently insecure

The unique design of the Domain Name System (DNS) now no longer includes strong protection features; Instead, it is designed to be a scalable, custom device that attempts to provide protection, while backward compatibility was rudimentary and now no longer responds to the capabilities of malicious hackers. As a result, cyber attacks have created chaos on the Internet

Security can also top the list of administrators in business and society, but all too often the hyperlink between security vulnerabilities and DNS is not always understood. To enhance protection and protection against cyber attacks, law enforcement agencies, commercial companies and community leaders must recognize the importance of DNS for the stable operation of the Internet.

Therefore, any business that uses the Internet for sales, e-commerce, services, advertising or logistics, as well as Internet Service Providers (ISP) and large networks of strategically influential authorities, wants to be aware of DNS vulnerabilities.